Linuo Paradigma Joined CCTV National Brand Program

"CCTV National Brand Program Advertising Bidding" was held in Beijing on Nov. 8th. A group of domestic industry well-known enterprises, which had passed the first round qualification examination, gathered in this meeting and raced for prime-time advertising slots. Linuo Paradigma, being as one of the most famous Chinses solar brands, won the prime-time ad source with the strong corporate and brand strength of Linuo Group, and become one of the "CCTV National Brand Industry Leaders of 2017".


CCTV is the most important and authoritative national televion media, which has powerful influence among home and abroad. Linuo Paradigma passed the first round qualification examination and joined the "National Brand Program" is not only the witness of company strength but also a national recognition for its brand, product, and technology. For the enterprises which wanted to join this program, there are Four rigid criteria: 1) the enterprise must be among the national pillar industries or people's livelihood industries; 2) the enterprise and its products should have excellent brand image and high quality; 3) the enterprise has the dream and capability to build top brand and is able to afford enough marketing investment; 4) its products must be manufactured domestically and has been widely accepted by consumers.


For the past few years, Chinese government has put more and more attention on green energy development and technological innovation. Linuo Paradigma gave a positive response on this situation, and created industry leading systematic solutions on integration of Healthy Hot Water, Ease Space Heating and Low-carbon Life. Linuo Paradigma insists on brand positioning of "Quality, Health and Intelligence", and became pioneer in many sectors: Developing the first split balcony solar water system; firstly proposed the concept of solar energy integration with buildings; Be awarded the National Housing Industrialization Base by MOHURD; Developing 150ºC medium temperature solar collector and industrial heating system which brought Chinese solar thermal industry into industrial application stage; Be selected into NECTPC by National Development and Reform Commission; Create active heat transfer terminal technology with small temperature difference to address space heating demand in areas without district heating. Linuo Paradigma dedicates to supply healthy and comfortable way of life to human beings based on advanced technologies and excellent product quality.


In the coming 2017, Linuo Paradigma will spend more effort on brand image, and continue dedicating to spread its low-carbon life style and work together with its partners and consumers for a better future.